Choose The Best Product For Your Baby’s Gift Hamper

Online baby stores give you an opportunity to make your joyous moments more enjoyable. You can easily share your emotions and let the family know about your excitement for the baby through baby gift hampers. Along with the baby comes various responsibility and expenses, here you can help your family or friends by offering them those baby products in the form of gifts. Babies are delicate and all you would want to do is choose the right products for them. Online shopping is the latest trend and you can now find all the baby products quite easily. From clothes to baby care products everything is available and you need not to worry about their quality. Online stores offer you their best services, just select the products online, make the payment and you get everything right at you doorstep.

Products Available for Gifting

Your gift hamper should have all the necessary things but it should be economic for you as well and online baby stores offer you the most reasonable prices. Few products that are quite common and have to be a part of your hamper are rugs, blankets, bibs, feedings, baby grooming kit, soft toys, pram and definitely clothes. Various designs for all the products are available on the site, just choose what you like the most. You can get it gift packed else the best option could be to make a baby bag which would make it easier for the family to carry it if they travel with the baby. You can find different gift options for baby boys and baby girls else a unisex gift hamper is also available. Depending on your needs you can choose the products otherwise it is even more convenient to get it custom made.

Make the Precise Choice

There are so many options available on the internet and numerous baby products to choose from. Make sure that all the products you choose are according to their age and can be brought in use by the parents of the baby. Buy clothes that are comfortable and soft for the delicate new born. All shapes, sizes and latest models of clothes and toys are there in the online store so choose accordingly. Buying gifts for babies is so much fun but it involves responsibility as well. You just cannot pick anything or everything.You can get it gift packed else the best option could be to make a baby bag which would make it easier for the family to carry it if they travel with the baby. You can find different gift options for baby boys and baby girls else a unisex gift hamper is also available. Depending on your needs you can choose the products otherwise it is even more convenient to get it custom made. Online stores guarantee to offer the best but your choice does mean a lot. Online shopping is the latest trend and you can now find all the baby products quite easily. From clothes to baby care products everything is available and you need not to worry about their quality. Online stores offer you their best services, just select the products online, make the payment and you get everything right at you doorstep.

Baby Showers With A Theme Make Party And Gift Giving Simple

Many moms-to-be have gift registries galore. Many well-meaning friends and relatives dutifully check the registry and then ponder, What, exactly, should I get?”

One way to help these thoughtful friends is to have a shower with a theme. These can be fun, frivolous or downright practical. Here are some ideas that take a simple baby shower and turn it into a special and stress-free event for everyone.

Tea Party: This idea, particularly appropriate for offices, involves little more than making tea and small snacks. Reserve the office kitchen and depending upon where you live and the time of year, make two or three varieties of hot or iced tea, serve traditional tea cakes and cookies and place several heirloom teapots and teacups on the table as decoration. Ask one person to collect money for gifts: For a parent who knows a little girl is on the way, one of those gifts should be a treasured child’s tea set — silver or porcelain to mark the occasion. For mom and dad, purchase a pre-made tea gift basket from a gourmet food store or make up something similar for a special night out” at home. For baby, get gift cards for the perfect baby tea” infant formula. This narrows the shopping to just two or three stores and makes it easy for busy employees to drop in for just 10 minutes (no lengthy opening of gifts).

Pajama Party: The baby’s bedroom needs lots of attention. While the list of must-haves includes very practical crib bumpers, baby sleepers, nightlights and mobiles, be sure to include at least one luxurious bedroom-perfect gift such as a fabulous fur” blanket, an heirloom-style quilt or snuggly fleece sheets and blankets. For party guests, make hot cocoa and chocolate chip cookies, put out a selection of classic bedtime books (Dr. Seuss is a good choice) to read and recall fondly, and, if yours is a chummy group of women, get an oldie but goodie chick flick (such as Grease or Dirty Dancing) to watch together.

Daddy’s Little Girl: Sure it’s a girl? Inviting couples to the shower? Let Daddy know everyone’s thinking about him and his precious baby. Decorations might include photos of mom-to-be when she was a girl, placed in fanciful frames (now gifts for the new baby), maybe a spunky outfit for the new princess, and certainly a girl’s most cherished gift her first pearl necklace or bracelet to wear on joyous occasions, such as her christening, first trip to Daddy’s office and first trip to see Daddy’s family. For a co-ed” shower, provide food that’s a little more filling such as mini-roast beef sandwiches, chips and brownies but avoid food that’s highly seasoned (out of respect mom).

Dubai, Saudi to launch $1bn e-commerce site

DUBAI – Dubai business magnate Mohamed Alabbar announced on Sunday the launch of a $1-billion regional e-commerce site in a joint venture with the Saudi sovereign wealth fund and other Gulf investors.
Picture:
Picture: Noon.com
Noon.com is to go online in January with a 50-percent investment from the kingdom’s Public Investment Fund and the rest from around 60 investors led by Alabbar, who heads the emirate’s real estate giant Emaar.

He told a press conference that distribution centres are being set up in the Saudi cities of Riyadh and Jeddah, along with a giant warehouse the size of 60 football stadiums in Dubai.

“We expect to become a world player but will concentrate firstly on Saudi Arabia and the United Arab Emirates,” said the president of Emaar, the company which built the world’s tallest building, the Burj Khalifa in Dubai.

With an initial inventory of 20 million products, the online retailer aims to expand to Egypt, the Arab world’s most populous state, at the end of next year or early in 2018.

Alabbar, quoted by Bloomberg, said Noon would be traded on stock markets after five to seven years.

Products will include fashion, books, home and garden, electronics, sports and outdoor, health and beauty, personal care, toys, children’s and baby products.

With e-commerce growing fast in the Middle East, the region’s Souq.com, founded in 2005 as an auction site before expanding into general retail, is often described as “the Amazon of the Middle East”.

In February, Souq.com announced it had raised $273 million from international investors to finance expansion plans.

Is it wise for brands to insult black township consumers who are worth R100bn?

I beg to differ and refute this flawed argument strongly. Vandalism is a form of human behaviour which knows no colour, suburb or township. The deliberate acts of damaging public toilets and other public properties happen everywhere, without borders and boundaries, by all races. As a retail marketer I’m a frequent patron of all South African shopping malls, in all provinces, townships and suburbia, and what I have observed is that suburban shopping malls such as Sandton Square, Cavendish Square, Century City, Edendale Mall, Menlyn Park Shopping Centre, et cetera, have watchful restroom service guards.

Furthermore, there are visible security guards strolling up and down the malls and near the toilets to ward off any mischievous behaviour such as vandalism, armed robbery, etc.

On the contrary, most township shopping malls do not have vigilant restroom service guards. These watchful eyes are not around to intimidate various acts of vandalism in township toilet facilities, before they even begin. Security guards are very few and far in between. They are definitely not as pervasive as in the suburbia malls. Dangers of armed robbery remain the same in all the shopping malls, if not even more in the township malls.

Conclusively, acts of vandalism are not a valid reason for charging township consumers money for using shopping mall toilet facilities. The absurd lengths of this situation is made even worse by the reality that in the suburbia, consumers do not lose a single cent for using bathroom facilities in their shopping malls. Shoppers interviewed on unedited version of Checkpoint said they felt, “Violated. Insulted. Their privacy infringed upon. Their human dignity trampled upon.”

My objective with this article, as a marketer who supports big business, retailers and brands up not down, is to caution brands about the dangers of committing the deadly sins of township marketing. Insulting and patronising township markets will only make brands personae non gratae in the townships.

Retailers and brands cannot afford to alienate themselves from trading in the lucrative markets of the townships.

When segmenting, differentiating and penetrating the township markets in an effort to gain traction and retention brands must take the necessary measures not to transgress the following immutable principles of township marketing, advertising and branding:

Image credit: iStock
Image credit: iStock

1. Retailers and brands must avoid being impudent and insulting. They must guard against offending township consumers by understanding what it is that offends and what the insults are.

Last November, the Sunday Times had a special feature titled ‘From ad to worse: the retail duds that make SA cringe’. The article uses empirical evidence to chronicle advertising campaigns that backfired for using ethnic profiling, being sexually explicit, offensive and downright racist in the eyes of South Africans. One example of the companies that came under fire was Woolworths. The article states that one of the retailer’s store displays appeared to portray a slavery scene in which black mannequins were tied together with ropes. The retailer apologised for “the distress caused by an incorrectly assembled in-store installation,” and removed it. Some of the companies which are featured by the article include Swedish fashion brand H&M, Cell C, Santam Insurance, McDonald’s, etc.

Image credit: timeslive.co.za/Sunday Times
Image credit: timeslive.co.za/Sunday Times

Here are some of the insults and offensive deeds that will definitely enrage township consumers:

Brands must not compromise quality and service, only because “those goods will be sold in the townships”. Township consumers travel between the suburbs and the townships and a great number of them are domestic workers in the suburbs. When inferior products that aren’t eligible for the suburb markets are dumped in township markets, township consumers take notice because they have seen superior products in the suburbia. The end results for this act cannot be good for any brand or retailer.
What’s good for the suburbs is also good for the townships. Consistency is a key factor for brands operating in the townships and suburbia. For example, brands and retailers cannot charge township consumers for using shopping mall toilets if they do not charge suburbia consumers for using the same toilet facilities.
Brands should not play on unfair stereotypes. They must not use repulsive stereotypes, both the accurate and the inaccurate, to judge or make assumptions about township shoppers. Township consumers are not gregarious birds who feed in flocks and fly together. Instead, brands must connect with each and every consumer as a unique individual, special in his/her diversity, not a flock or stereotype.
Be sensitive to township cultures, traditions and traditional customs. A very good example of a black culture which crosses paths with white culture is referred to as ‘ladies first’. When a white man walks with a woman or women, he will allow or give way to women to go into an office or building first. In South African black culture, a black man walks in first or into a building or office first. Not a woman. The wisdom and logic in this is that if there is danger ahead, it must be confronted by a man first. Because a man is a protector of women and families. Most of our white colleagues perceive us, black men, as rude when we lead a way rather than letting women go in first. Another example is eye contact. As a sign of respect black people are not supposed to look at elders, superiors or their bosses in the eyes when talking to them. To do so is a sign of disrespect. In white culture if you do not look at someone in the eyes you are perceived as lying to them or being deceptive. One more example, you cannot pass another person without greeting and acknowledging them. To do so is offensive, rude and arrogant. There are many black cultural DO’s and DON’Ts which must always be observed when dealing in the townships.
Brands must take care not to disrespect township consumers in any way possible. The 2014 Yellowwood White Paper, titled, Building brands in a rapidly changing market: Lessons from South Africa reports that “South Africa has a dark, terrible history in which human rights were ignored and people were treated with utter disdain. The psychological scars of this period are still with us, and as a result, many South African consumers are particularly sensitive to being disrespected. Unfortunately, feeling respected by a brand is still frighteningly rare – especially amongst lower income consumers, but with many middle-class consumers, too. Brands would earn enormous loyalty from simply treating their customers with a more ‘human’ respect. It is one of the major drivers of brand affinity for brands like Shoprite, Pick n Pay and Pep – they treat their customers, some of whom may be people who are unaccustomed to being treated well, with respect”.
Marketers and their advertising creatives must avoid using uninformed, ignorant and untrue depictions of black consumers, especially when such depictions are demeaning. Wrong portrayals resulting from thoughtless and uninspired creativity mean that no time was invested in getting to know township consumers by spending time with them, studying them, their behaviours, buying patterns and characteristics, in a thorough and engaging manner. When you truly connect with someone, you get to know that person better, what insults them and what offends their sensibilities.

Baby Friday at Checkers Hyper today

Today, Friday, 13 May, 2016, is Baby Friday at Checkers Hyper and there are one-day-only specials in which prices are cut by up to 50% on a wide range of baby products.
Baby Friday at Checkers Hyper todayConsumers can look forward to a massive saving of up to R125 on a pack of Pampers Premium Care Jumbo nappies, amongst other great deals in-store.

As the first supermarket in South Africa to bring Black Friday to consumers, and following its huge success, Checkers is now introducing Baby Friday to extend these amazing deals on selected baby products to parents across the country.

All items are available during normal store trading hours and while stocks last. Certain categories of products will have limits per-customer to enable as many people as possible to share in the savings.

Checkers knows that being a new parent can be overwhelming, no matter who you are. That’s why Checkers not only gives you a wide range of baby products at incredible prices, but also the opportunity to join occupational therapist, journalist and author, Meg Faure, for hints, tips and advice on our Checkers Baby Club.